ML LEVIN AND ASSOICATES

We offer a flexible approach and a broad range of services to match your available resources and changing needs. Typical engagements involve components from some or all of the areas described below.  Call us at 913-226-8840 for a free consultation and let us develop a custom quotation for accelerating your growth.

Lead Generation from the Web

The Internet is today’s Yellow Pages. Businesses with needs, budgets and deadlines Google first. If they don’t find you there, they’ll find someone else. We can make sure you’re found and that they contact you.

There are very likely thousands of daily searches on Google, Yahoo and other search sites using terms that are relevant to your business. If you’re not prepared, none of the searchers will find you. In addition, if your website is not set up to convert browsers into actionable leads, you could spend a lot of money for poor results and conclude (incorrectly) that your type of prospect doesn’t search the web.

ML Levin & Associates will work with you to combine an agreed-upon advertising investment with an investment in website re-design to improve the number of hot, qualified leads (not simply clicks) generated from the Internet and your website.  We can determine quickly and cost effectively whether lead generation from the web is an effective channel for you.

Sales Force Growth and Processes

Building an effective, scalable sales force can be one of the most challenging parts of scaling a business. We can help create metrics-driven, process-oriented sales approach that can be managed for success.

Qualified leads are expensive, should be worked to their logical conclusion and maintained. When a lead is generated (from whatever source) it should first be handled in a timely manner, based on metrics determined by management. It should simultaneously and automatically (if from the web) be input into a systematic CRM/lead management system that facilitates sales follow-up and tracking, management oversight and re-work.

ML Levin & Associates will work with you on the creation of the systems and processes necessary to ensure this happens. This type of project would include review of your existing CRM/lead management system (and possible upgrade if necessary), joint development of policies and processes for following up, tracking and closing leads, creation of automated follow-ups/acknowledgements to web registrations, and creation of a regular post-signup email campaign.

Business Development and Channel Management

Business Development relationships, alternative channels and partnerships can dramatically improve your growth trajectory. But they can also result in lots of dry holes. Let us help you avoid the pitfalls of alternative channel strategies.

Some key considerations in implementing an effective channel strategy include developing a value proposition that is attractive to third parties; finding partners for which there is a strategic alignment between you and demonstrating to your partners that you offer the necessary services to complement areas in which the partner may fall short.

It is also critical to remember that in channel strategies, closing a partnership deal is simply the first step. After the contract is signed a secondary process to turn the partnerships into revenue generators needs to be spelled out and implemented. If this part isn’t thought through, the previous efforts will be wasted.

ML Levin & Associates has significant experience in creating and monetizing successful channel strategies with leading business providers including Intuit, VeriSign and Microsoft. We can create and implement a channel strategy that works for you.

Other Marketing Services

We can provide proven expertise in any of your marketing-oriented initiatives, including strategic planning, customer segmentation, trade show development and public relations. And without the overhead and expense associated with larger firms.